RAYDIANT RAYVÓN
a collection of work by
Rayvón Carter

INT: ABOUT ME — DAY
EXTREME CLOSE UP

RAYVÓN (V.O.)
Hey. What’s up? Hello.
I am a multidisciplinary creative from the West
Side of Chicago (that part is important). I earned
my Bachelor of Arts degree from Western Illinois
University, where I studied Journalism and African
American Studies. I hated my alma mater so much
that I decided to stay and earn my
Master of Arts degree in English. 

CUT TO:

RAYVÓN (CONT.)
I later landed a creative internship in Dallas that
afforded me the opportunity to dive deep into the world
of copywriting. After that, I did a couple more
internships (you know how it is) and worked part-time
at a community center to stay afloat until ultimately
arriving at Apple as a member of their inaugural creative residency.
And now I’m a Senior Creative.

CUT TO:

RAYVÓN (CONT.)
I am most passionate about amplifying underrepresented
narratives through film and cultivating spaces that
give way to the next generation of thought leadership.

EXT: WORK — THIS WATCH TELLS TIME
MADE FOR: APPLE
ROLE: CREATIVE

RAYVÓN
Apple Watch Series 5 can turn on lights.
Unlock doors. Communicate with satellites.
And help measure the electrical waves traveling
through the upper and lower chamber of
your heart.

EXT: WORK - KING TO KING
MADE FOR: ME
ROLE: CREATIVE DIRECTOR & WRITER

RAYVÓN
KING TO KING started as a social media campaign.
Each day of Black History Month, I posted a photo
of a Black man alongside a recreated photo of them
with me as the subject.

EXT: WORK - BLACK UNITY COLLECTION
MADE FOR: APPLE
ROLE: PRODUCT FILM WRITER & DIRECTOR; retail & channel writer

RAYVÓN
The Black Unity Collection is a result of
collaboration among Black creatives and allies throughout
Apple. This collection, and the organizations it
supports, is only a small part of the commitment
Apple has made to challenge systemic barriers
that exist for communities of color.

CUT TO:

RAYVÓN (CONT.)
Inspired by the call to action of both the historic
and current movements, the 2021 Black Unity Sport Band
has “Truth. Power. Solidarity.” laser-engraved onto the
interior of the stainless steel fastening pin.

RAYVÓN (CONT.)
The design pays homage to the rich tradition and craft
of quilting in the Black community and celebrates the colors
of the Pan-African flag: red for the blood that unites
people of the African Diaspora and was shed for their
liberation, Black for the people whose existence is
affirmed by the flag, and green for the vibrant
natural wealth of Africa, the Motherland.

CUT TO:

RAYVÓN (CONT.)
The 2022 Black Unity watch band and matching Unity Lights
watch face are inspired by Afrofuturism, a philosophy
that explores the experience of the African Diaspora
through a narrative of science, technology, and
self‑empowerment. The design honors generations of
Black people who have been seen and unseen, highlighting
the need for a more equitable world.

EXT: WORK - APPOCALYPSE
MADE FOR: APPLE’S WORLDWIDE DEVELOPER CONFERENCE
ROLE: CREATIVE

RAYVÓN (V.O.)
A celebration of the worldwide developer community.
A glimpse of what the world would be like without
their brilliant minds — an appocalypse.

EXT: WORK
MADE FOR: made magazine
ROLE: contributing writer

RAYVÓN
MADE Magazine is a diverse community of forward-thinking
content creators and passionate thought-leaders with a common
ambition to impact the world through their creativity.