“develop copy for the 2019 worldwide developers conference that introduces upcoming software and new hardware.”
“CREATE AN OPENING VIDEO FOR THE WORLDWIDE developers CONFERENCE THAT acknowledges AND CELEBRATES THE PROGRESSIVE WORK OF APP DEVELOPERS everywhere.”
agency: apple x media arts lab
role: concept development x writer
bronze - cannes, film lion: screens & events
bronze - one show, location - specific video
graphite pencil - d&ad, direction for film advertising
merit - one show, craft: online/short form/single
in ‘appocalypse’, a new apple employee haphazardly unplugs the data center servers and sends the world into full-scale chaos.
“curate original, forward thinking content for print and digital mediums that resonates with creative professionals, business leaders and content creators.”
client: made magazine
made magazine is an aggregator of fresh content made to amplify the voices of creative leaders both on and offline. they use their multi-channel platform to publish a bi-monthly digital and print magazine that caters to a community of over 300,000 millennials.
“improve our marketing strategy and brand identity.”
client: usher’s new look foundation
usher’s new look foundation was created by singer and songwriter, usher raymond. its purpose is to provide opportunity and access to disadvantaged youth using comprehensive programming and initiatives that transform them into passion-driven, global leaders within the pillars of entertainment, education and service.
key obstacles preventing clear visibility included the fact that the brand positioning and program descriptions lacked emotion, cohesion and clarity. I was tasked with creating copy that would leverage a new tone and voice in order to more effectively peak brand interest.
“develop original, informative content that will live across platforms and resonates with chicago tourists.”
client: concierge preferred
concierge preferred is a marketing agency that specifically caters to the interests and needs of chicago tourists through various mediums such as a seasonal magazine, monthly newsletters and a weekly blog.